preferred readings

1 'machinic vision', p.42
Johnston, John

J.Johnston mentiones 'as the correlative to both these assemblages (contemporary telecommunications) and the distributed perceptions to which they give rise, the image attains a new status, or at least must be conceived in a new way.'1

Thus it is clear that we cannot go back to the somewhat more simple encoding - decoding process, it should be kept in mind, that the main part of transmissions-messages are still set on inherent codings of preferred readings.

'The domains of preferred meanings have the whole social structures, of them as a set of meanings, practices and beliefs: the everyday knowledge of social structures, of 'how things work for all practical purposes in this culture', the rank of power and interest and the structure of legitimations, limits and sanctions.'2
In this sense it is very important to avoid quick cultural stamps, as reinvented with 911.

2 'Encoding/Decoding', Hall, Stuart, published in
Culture, Media, Language. Working Papers in Cultural Studies 1972-79

3 'Encoding/Decoding', Hall, Stuart, published in
Culture, Media, Language. Working Papers in Cultural Studies 1972-79
So on one side there is a chance in the increasing ambivalence of distributed perception, but it is also a risk therefore new or unknown perception leads to an uncertainity which usualy tends to lean back on preferred readings.

Or it follows automatically the other strategy to handle the unfamiliar as dangerous, because not readable, and refers to the professional code, which is 'relatively independent of the dominant code'3 , but mostly operates within the established point of view.
mazar a sharif

4 Parks, Lisa
Orbital Viewing
This correlates to the usual reading of scientific images (including especially operational images of war) because they have to interpreted as also the already mentioned research of satellite images of L. Parks4 exemplifies.
So it still can be suggested that perception strategies yet have to get adopted to the decoding of the new layer of endless recodings. Despite a more or less unconcious scepticism into images, because of their changed way of production, we mainly still perceive them on the level of common visual strategies.

To keep up with that an increasing usage of performative mechanisms corresponding to very different strategies of communication can be stated. Produced in various terms and relations to create a specific situation and context for authenticity.

Due to a shift of significance in a spectacular society they have been becoming more important for the constituation of the real, as the depiction of the index of an object can not be expected any longer.

Context, as well as decontextualisation have been becoming important tools of framing an image, expression or an other event.

(.. more on this also in counterstrategies)


Links about distant perception:

remote sensing tutorial
Civil objects

Analysis of Media Texts (about Semiotics)
more Celebrities in Semiotics